Director of Sales Retail

Southeast / Northeast USA


About this vacancy

On behalf of our client, a major supplier of frozen laminated dough products, YER is seeking a Director of Sales Retail.

Job description

The Director of Sales Retail will drive the company turnover according to the business plan. He/She will leverage existing relationships with major national retailers while identifying new opportunities.

More in particular, responsibilities and accountabilities will include the following :

  • build-up a long-term growth strategy based on understanding of competition and key market factors/trends and create an effective business plan incl. plan of action and sales targets, aligned with the overall corporate strategy;
  • manage and develop existing accounts and recommends product or service enhancements to improve customer satisfaction and sales potential; develop customer activities to maximize the growth;
  • grow sales substantially by seeking new business opportunities, using industry knowledge and network of contacts; identifies and approaches key or strategic retail prospects and sets short- and long-term sales strategies;
  • these business building activities must reflect the Gourmand/Belpastry vision and be aligned with the customers strategies. They are elaborated hand in hand with the operations team and are perfectly implemented;
  • liaise actively with different departments at the Belgian headquarters in order to continuously improve products as to be perfectly aligned to the needs and trends of the North-American market;
  • continuously evaluates performance and actively reports to the Global VP of Sales;
  • travel up to 50% in North America meeting with active retail accounts as well as prospects;
  • use internal CRM (Salesforce) to document sales and prospecting activity and track KPIs performance;
  • collect and interpret market information (e.g. trends, needs, competitors, new products) and translate into proposals for or corrective action;
  • monitor the administrative processing of all data, (e.g. budget and contract management) and if necessary, take corrective measures.

This role reports directly to the Global VP of Sales of the Group.


Created in 1984, our client, a Belgian headquartered global player and part of the Dossche Group, has grown into a major supplier of frozen laminated dough products.

With a state-of-the-art manufacturing facility in Belgium, they now are the leader in producing and supplying value added frozen laminated pastries. They offer Danish pastries, sweet and savory filled croissants and other filled pastries to retail and food service.

Years of experience, continuous investment in R&D helped them to become a strong commercial player with an excellent international reputation, servicing over more than 30 countries.

Operating in the U.S. under the brand since 2010, their North-American arm, became a fast rising star.

We are currently seeking to fill the position of Director of Sales Retail who will secure existing retail partners and develop new accounts in the north-American market.


  • Competitive Compensation Package
  • Health Benefits
  • Paid Vacation and Holidays

Candidate profile

  • Minimum Bachelor's Degree, preferably Master's Degree;
  • Existing network in the food retail industry and in-depth knowledge of the category;
  • Comfortable selling to key strategic leaders incl. sourcing and category managers;
  • At least 5 years' proven sales management experience on national retail account levels;
  • Strong negotiator, driven, with a passion for the business, with a strong ability to close deals;
  • Outstanding written and verbal communication and strong presentation skills;
  • pro-active, highly-motivated, entrepreneurial, analytical, detail-oriented and problem-solver;
  • Willing to travel up to 50% within the U.S.;
  • Able to work and thrive well in a multicultural matrix organization and capable of understanding the challenges of an international work environment;
  • Location: To be determined (Southeast or Northeast USA).

Apply now

Diane De Schutter

YER Atlanta

M 404-989-7034
T 678-579-5561
E Email
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