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Marketing Director

The Dornbracht Group

Duluth, GA

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About this vacancy

This is an exciting opportunity for a well-versed marketing professional With a long-term vision and superior knowledge of the digital marketing implementation.

Job description

As the Marketing Director you will be given the opportunity to improve our client's brand awareness and image. After a training phase of about three months including time in Germany, you will be responsible for planning and implementing a creative, effective and efficient marketing strategy with the focus on digital marketing. Based in the company's Atlanta, GA area office, you will be a member of the local managing board and will report to the CEO of Dornbracht Americas with a strong strategy and content related reporting line to the global head of marketing at the company's HQ in Germany.

Essential functions include, but are not limited to:

  • Define and implement the regional marketing strategy in alignment with HQs. Adjust & ensure implementation of the international marketing strategy/programs for the region. Manage the regional marketing content and communication plan.
  • Drive digital transformation of our marketing and sales approach. Implement CRM and establish a best in class lead management to drive sales growth.
  • Analyze & evaluate regional, target group specific opportunities. Develop & implement marketing programs, new product launch and sales campaigns accordingly. Manage our multichannel communication activities and partners. Focus: online, social media, PR, classic media, tradeshows, and events.
  • Participate in and lead global marketing projects as opportunities arise.
  • Develop & maintain regional networks and be a brand ambassador for Dornbracht and Alape within the relevant A&D community.
  • Continuous monitoring & evaluation of market environment, target groups, and competition.
    Responsibility for the marketing budget. Continuous evaluation of success/improvement of all marketing activities
  • Manage and develop the marketing department and related activities.
  • Frequent interaction with the Sales team on promotions, events, and display activities.

 

Company

The Dornbracht Group, currently consisting of the brands Dornbracht and Alape, is a family-owned manufacturer of luxury and premium products for bathroom, spa and kitchen. The Dornbracht Group is committed to design excellence and to the highest product quality standards in both residential and commercial applications.  All product solutions and systems are designed, precision engineered and manufactured in Germany to offer the ultimate level of comfort and durability. With approximately 30 people, the subsidiary Dornbracht Americas supports all sales, marketing and customer service activities of its brands Dornbracht and Alape in the USA, Canada, Central and South America.

Candidate profile

  • Bachelor's degree in Marketing, Business, Brand Management or related fields
  • 7+ years of relevant business experience in marketing and brand management
  • Experience with digital marketing, CRM, brand communication, PR, customer centric marketing
  • Experience in managing people and leadership
  • Ideal professional experiences:
    - premium/luxury product category
    - working with interior designers and architects
    - working in international companies
    - knowledge of Microsoft CRM systems and Sitecore
  • Not a requirement: experience with plumbing products or building materials
  • Excellent organizational, verbal & communication skills, strong writing skills
  • Ability to multi-task, work under pressure to meet deadlines, solve problems and manage relationships
  • Role requires frequent national and international travel

Apply now


Katharina Griffin

YER Atlanta

M 404-313-2693
T 404-566-5405
E Email
More about Katharina Katharina Griffin bla

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