Regional Sales Manager Foodservice

Gourmand / BelPastry

East U.S. / West U.S.


About this vacancy

On behalf of our client, Gourmand, we are looking for a Regional Sales Manager Foodservice who will drive the Belpastry foodservice turnover.

Job description

The Regional Sales Manager Foodservice will drive the Belpastry foodservice turnover according to the business plan in the dedicated territory. He/She will leverage existing relationships with distributors and brokers while identifying new opportunities.

More in particular, responsibilities and accountabilities will include the following :

  • Research/target prospective volume foodservice and local bakery distributors;
  • Scheduling appointments, meeting existing customers in order to review product requires and to determine additional sales opportunities;
  • Continually updating all customers on company product selections;
  • Interview, train, manage and support broker agencies in expansion markets;
  • Effectively execute distributor sales meetings, food shows, and training sessions;
  • Force distribution of products via Key/Leverage account placements using existing GPO approvals;
  • Manage assigned territory aggressively to ensure annual turnover target;
  • Develop a strategy to achieve year end budget/sales objectives and maintain an active quarterly target list/action plan and provide weekly activity reports;
  • Travel requirements up to 60%;
  • Build-up a long-term growth strategy based on understanding of competition and key market factors/trends and create an effective business plan incl. plan of action and sales targets, aligned with the overall corporate strategy;
  • Continuously evaluates performance and actively reports to the Director of Sales Foodservice;
  • Maintaining professionalism, diplomacy, sensitivity, and tact to portray the company in a positive manner;
  • Use internal CRM (Salesforce) to document sales and prospecting activity and track KPIs performance;
  • Collect and interpret market information (e.g. trends, needs, competitors, new products) and translate into proposals for or corrective action;
  • Monitor the administrative processing of all data, (e.g. budget and contract management) and if necessary, take corrective measures.

This role reports directly to the Director of Sales Foodservice.


Created in 1984, our client Gourmand, a Belgian headquartered global player and part of the Dossche Group, has grown into a major supplier of frozen laminated dough products.

With a state-of-the-art manufacturing facility in Belgium, they now are the leader in producing and supplying value added frozen laminated pastries. They offer Danish pastries, sweet and savory filled croissants and other filled pastries to retail and food service.

Years of experience, continuous investment in R&D helped them to become a strong commercial player with an excellent international reputation, servicing over more than 30 countries.

Operating in the U.S. under the BelPastry brand since 2010, their North-American arm, became a fast rising star.

We are currently seeking to fill the position of Regional Sales Manager FoodserviceEast who will be responsible for managing the sales and distribution of their high end European laminated dough products in the Western territory.


  • Competitive Compensation Package
  • Health Benefits
  • Paid Vacation and Holidays

Candidate profile

  • Effective time management, organizational, and strong personal communication skills.
  • Ability to manage broker relationships.
  • Ability to work independently while working well with others, leveraging strong interpersonal skills.
  • Ability to effectively present information and respond to questions from groups of managers, clients, and customers.
  • Strong technical skills and product knowledge.
  • Excellent team player and able to work well under pressure.
  • Bachelor's Degree;
  • 5+ years relationships with Large Leverage Operators, key distributors and foodservice brokers.
  • 5+ years' experience managing a multi-state territory.
  • Proven sales track record and solid retail distribution background, and ability to close the sale
  • Strong negotiator, driven, with a passion for the business, with a strong ability to close deals;
  • Outstanding written and verbal communication and strong presentation skills;
  • Pro-active, highly-motivated, entrepreneurial, analytical, detail-oriented and problem-solver;
  • Willing to travel up to 60% within the western territory.;
  • Able to work and thrive well in a multicultural matrix organization and capable of understanding the challenges of an international work environment;
  • Location: To be determined (Northeast or Southeast USA).

Apply now

Diane De Schutter

YER Atlanta

M 404-989-7034
T 678-579-5561
E Email
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